Affiliate Programme & Disclosure

What an affiliate relationship is

Casinos pay publishers to send them customers. The link you click carries a tracking identifier; if you register and deposit, the operator attributes that account to this site and pays either a one-off fee, a share of net revenue, or a combination of the two. It is the standard commercial model for gambling comparison sites, and it is the only way this one is funded.

What it costs you

Nothing. You are not charged, the welcome bonus is not reduced, the wagering requirement is not raised, and the RTP configuration of any game is unaffected. The commission comes out of the operator’s marketing budget, not out of your account. The offers shown here are the operator’s standard public offers unless a page explicitly says otherwise.

The conflict of interest, stated plainly

We are paid by the same companies we review. That is a genuine conflict and pretending otherwise would be dishonest. Different operators pay different rates, which creates an obvious incentive to rank the best payer first. Here is what we do about it.

Our editorial rules

• Commercial terms never set the order. Ranking is decided on bonus value against wagering requirement, withdrawal speed, library depth, mobile quality and support responsiveness — assessed before commercial terms are discussed.
• A valid UKGC licence is a threshold, not a factor. No operator without one appears here at any rate offered.
• Negative findings are published regardless. If a listed operator has the highest wagering requirement of the three, the page says so.
• No operator previews or approves content. No right of reply before publication, no sign-off, no editing.
• Game data is never commercial. RTP, volatility, max win, paytable and bonus frequency come from the game and from independent review sources. No operator has any input into those figures.
• Every commercial link is marked. Outbound operator links carry the rel="nofollow" attribute, so search engines are told the link is commercial rather than editorial.

Advertising standards

Gambling marketing in the United Kingdom is regulated by the Gambling Commission’s licence conditions and codes of practice and by the CAP Code. The rules that shape these pages include: content must not be directed at under-18s or appeal particularly to children; it must not present gambling as a solution to financial problems or as a route to social success; it must not imply that skill or strategy can influence a random outcome; and significant bonus conditions must be stated close to the offer rather than hidden in a footnote.

If you believe any page here breaches those standards, tell us at [email protected]. You are also entitled to complain directly to the Advertising Standards Authority at asa.org.uk, and we would rather you did that than stay quiet about it.

For operators

We accept a small number of partnerships. The conditions are not negotiable: a current Gambling Commission licence, public and accurate bonus terms, a functioning complaints process with an approved ADR provider, and acceptance that placement follows our assessment rather than the rate offered. We do not sell guaranteed positions, do not publish operator-written copy as editorial, and do not remove accurate criticism as part of a commercial arrangement.

Enquiries to [email protected] with “Partnership” in the subject line.

If you would rather we were not paid

Type the operator’s address into your browser directly instead of following a link from here. You will get the same public welcome offer and we will receive nothing. Every page on this site is free to read either way, and nothing is held back behind a tracked link.